Retailers are no longer just distribution channels; they're becoming ad tech giants. With U.S. retail media ad spend reaching $60.4 billion in 2024 and projected to exceed $100 billion by 2027, platforms like Amazon, Walmart, Carrefour, and Tesco are turning first-party data into high-margin revenue streams. Brands are reallocating 20–30% of their digital spend to these networks, attracted by the 3.5x average ROI compared to traditional channels.

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In Europe, fragmentation has created a surge in joint ventures and regional alliances, particularly among grocers. Programmatic capabilities combined with shopper intent signals are boosting conversion rates and in-store visibility. Retailers are rapidly building out retail media networks as a way to offset margin compression and create closed-loop performance ecosystems.

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Unlock the blueprint to RMN profitability, discover monetization tactics, and benchmark your spend.

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Top Insights:

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• U.S. retail media ad spend: $60.4B (2024), $100B+ (2027 forecast)
• ROI benchmarks: 3.5x vs digital display
• EU fragmentation: growth in Carrefour/Tesco media collaborations
• 20–30% of digital spend is shifting to RMNs
• First-party data is driving 1.6–2x conversion uplift for CPG brands

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Download the full report now to understand RMN monetization models and cross-channel targeting strategies.

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