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Retail Media Network (RMN) Attribution Models: Closed-Loop Measurement & Cross-Channel ROI Optimization

Former SVP Supply Chain Strategy and Inventory Flow
Walmart
Internet & Direct Marketing Retail
North America
USA

$ 795

June 18, 2025

Topics covered in this transcript

  • How do you isolate RMN impact from organic search conversions?
  • What statistical models validate incrementality for CTV+RMN campaigns?
  • What are the core components of a high-performing RMN attribution framework?
  • How do data clean rooms prevent double-counting across Walmart Connect/TikTok?
  • What thresholds define promo cannibalization in RMN-sponsored listings?
  • How do bid multipliers adjust for audience overlap in private marketplaces?
  • What creative refresh cycles maximize CTR without fatiguing shoppers?
  • How does Amazon's first-party graph sync differ from retailer CDPs?
  • What A/B tests validate RMN-driven brand search lift?
  • How do you forecast halo effects on non-sponsored categories?
  • What fraud detection tools prevent fake RMN traffic inflation?
  • Which startups are disrupting legacy attribution models?

Keywords

  • RMN Attribution
  • Multi-Touch Modeling
  • Incrementality Testing
  • CTV Ad Overlap
  • Brand Search Lift
  • Data Clean Rooms
  • Promo Cannibalization
  • Private Marketplace Bidding
  • Audience Graph Sync
  • Creative Fatigue Analysis
  • CTR Optimization
  • Amazon DSP Benchmarks

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Singapore
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049422, Singapore
Jakarta

Revenue Tower, Scbd, Jakarta 12190, Indonesia
Mumbai
4th Floor, Pinnacle Business Park, Andheri East, Mumbai, 400093
Bangalore

Cinnabar Hills, Embassy Golf Links Business Park, Bengaluru, Karnataka 560071
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Get in touch with us to learn more about our services, ask for assistance with a technical difficulty, or if you would like a product demo.
info@nextyn.com
Singapore
68 Circular Road, #02-01
049422, Singapore
Jakarta

Revenue Tower, Scbd, Jakarta 12190, Indonesia
Mumbai
4th Floor, Pinnacle Business Park, Andheri East, Mumbai, 400093
Bangalore

Cinnabar Hills, Embassy Golf Links Business Park, Bengaluru, Karnataka 560071
Instagram Favicon

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