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Luxury D2C Storytelling in Economic Downturns: Authenticity Preservation & Value Communication Frameworks

Former Head of Brand Marketing
Alibaba Group
Textiles, Apparel & Luxury Goods
Europe
France

$ 645

June 18, 2025

Topics covered in this transcript

  • How do you balance heritage storytelling with Gen-Z's demand for novelty?
  • What NFT utilities (e.g., VIP access) justify premium pricing without dilution?
  • What CRM strategies help luxury D2C brands maintain price integrity and brand prestige during economic downturns?
  • How do metaverse pop-ups drive IRL store foot traffic?
  • What archival content repurposing tactics boost perceived craftsmanship value?
  • How do UGC curation tools maintain brand prestige on social platforms?
  • What cultural partnerships (e.g., Louvre collabs) enhance authenticity?
  • How do personalized gifting algorithms justify luxury markups?
  • What recommerce integrations protect brand equity in secondary markets?
  • How do you measure storytelling ROI beyond direct conversions?
  • What crisis comms frameworks address "overpriced" perceptions?
  • Which emerging platforms are untapped for luxury narratives?

Keywords

  • Brand Authenticity
  • Craftsmanship Storytelling
  • Price Elasticity
  • NFT Utility Design
  • Community Activation
  • Anti-Discounting Strategies
  • Metaverse Pop-Ups
  • Heritage Archives
  • UGC Curation
  • Experiential Gifting
  • Cultural Partnerships
  • Recommerce Integration

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Jakarta

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Mumbai
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Bangalore

Cinnabar Hills, Embassy Golf Links Business Park, Bengaluru, Karnataka 560071
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Get in touch with us to learn more about our services, ask for assistance with a technical difficulty, or if you would like a product demo.
info@nextyn.com
Singapore
68 Circular Road, #02-01
049422, Singapore
Jakarta

Revenue Tower, Scbd, Jakarta 12190, Indonesia
Mumbai
4th Floor, Pinnacle Business Park, Andheri East, Mumbai, 400093
Bangalore

Cinnabar Hills, Embassy Golf Links Business Park, Bengaluru, Karnataka 560071
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