Composable and modular banking is revolutionizing U.S. financial services, led by the emergence of Banking-as-a-Service (BaaS) providers offering flexible and customizable infrastructure. By 2025, the U.S. market for these solutions is expected to hit $10.5 billion, with a yearly growth rate of 22% through 2030. This transformation enables banks and fintechs to streamline operations and deliver tailored, inclusive banking services, with BaaS players driving adoption and reshaping traditional and fintech banking models toward greater scalability and customer alignment.

The market for composable and modular banking solutions in the USA is expected to reach $10.5 billion by 2025, growing at a CAGR of 22% from 2025 to 2030. This growth is being driven by increasing demand for flexible, customizable banking platforms that enable financial institutions to deliver more personalized and scalable services to customers.
By 2025, 45% of banks and fintechs in the US will have adopted composable banking models, enabling them to offer tailored solutions to meet customer demands and regulatory requirements. This market expansion is set to create new revenue opportunities for BaaS providers and reshape the financial services sector in the USA.
Market Growth Projection (2025-2030):

Composable and modular banking solutions are transforming the way financial institutions operate by providing them with the flexibility to offer highly customized products and services. The rise of BaaS players is enabling traditional banks and fintech firms to innovate quickly by integrating third-party solutions and reducing operational costs. These solutions are expected to improve customer satisfaction by providing faster, more tailored banking services. The adoption of modular banking platforms is expected to grow at 40% annually from 2025 to 2030, driven by demand for more agile and scalable financial infrastructure.
Composable Banking Adoption Rate in the USA (2025-2030):

Key trends driving the growth of composable and modular banking include the rise of open banking, the need for more personalized financial services, and the growing demand for API-driven solutions. Financial institutions are increasingly adopting these technologies to respond to evolving customer expectations and regulatory pressures. Another key trend is the expansion of BaaS platforms, which are enabling fintechs and non-bank financial institutions to access banking services through APIs. This has led to a significant increase in the number of startups and challengers in the fintech space, further disrupting the traditional banking industry.
The major adopters of composable and modular banking solutions in the USA are large banks and fintech firms, who are using these platforms to offer more customized and customer-centric services. Smaller banks and credit unions are also beginning to explore these solutions, but adoption rates are slower due to the complexity and initial costs. The fintech sector is experiencing the fastest growth in adoption, as startups and challengers leverage modular platforms to scale quickly and compete with traditional financial institutions. The modularity and flexibility offered by these platforms allow for rapid innovation and adaptability in response to market demand.
In the USA, Silicon Valley and New York are the leading hubs for composable and modular banking adoption, driven by the presence of major fintech firms, venture capital, and a culture of innovation. Other regions, such as Chicago and Texas, are beginning to catch up, with more traditional banks exploring BaaS platforms to integrate digital banking services. The demand for composable banking solutions is expected to rise across midwestern and southern regions, as fintech infrastructure improves and regulatory pressures increase.
Composable Banking Adoption Across US Regions (2025):

The competitive landscape for composable and modular banking in the USA is dominated by new BaaS players such as Synapse, Railsbank, and Finix, which offer flexible, API-driven banking platforms. These companies are enabling traditional financial institutions and fintech firms to integrate banking services seamlessly and offer innovative products. Major players in the traditional banking space, such as Goldman Sachs and JPMorgan Chase, are also entering the BaaS market, leveraging their infrastructure and capital to compete with fintechs and challengers.

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