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Crypto Payment Adoption in EU vs. U.S. Merchants (2025–2030): Volume Growth, Ticket Sizes & Merchant ROI

Former Senior Consultant
PayX Group
Cryptocurrency Adoption
Crypto Paymen Adoption
USA

$ 795

August 2025

Report Summary

As digital payments evolve, crypto is no longer just a speculative asset—it's becoming a serious checkout option. Between 2025 and 2030, the share of merchants accepting cryptocurrency payments is projected to rise from 34% to 61% in the EU and from 28% to 54% in the U.S., with the most traction in industries like fashion, electronics, travel, and digital goods. Driving this adoption are lower fees (1.1–1.8%), instant settlement capabilities, and increasing consumer demand for payment flexibility and anonymity.

During this period, the average crypto transaction value is expected to increase from $80 to $140, with merchants reporting 12–15% higher average order values compared to card-based checkouts. Merchant crypto processors such as BitPay and Coinbase Commerce are forecasted to handle over $40 billion in combined annual transaction volume by 2030. Additionally, the adoption of stablecoins (USDC, USDT) is expected to overtake Bitcoin by transaction count due to their price stability, especially in the EU market. Over 70% of merchants using crypto payments are projected to opt for auto-conversion to fiat to minimize volatility exposure.

Crypto payments are shaping up to be a new layer in global commerce, not just as a novelty, but as a cost-saving, revenue-lifting mechanism in digital retail.

    5 Quantitative Highlights (2025–2030):

  • EU merchant adoption projected: 34% → 61%

  • U.S. merchant adoption projected: 28% → 54%

  • Avg. crypto ticket size: $80 → $140 (2025–2030)

  • $40B+ projected annual crypto transaction volume by 2030

  • 12–15% higher order value vs. traditional payments

Download the full report to explore adoption curves, sector-wise penetration, and merchant ROI frameworks for crypto checkout integrations across the EU and U.S. markets.

Report Keywords

  • Crypto payments in retail 2025–2030

  • EU vs US crypto adoption statistics

  • Merchant crypto acceptance trends

  • Cryptocurrency checkout integration

  • Crypto vs card transaction fees

  • E-commerce crypto payment growth

  • Bitcoin and USDC retail usage

  • Stablecoin adoption by merchants

  • Average crypto transaction size

  • Crypto PoS systems for businesses

  • Crypto payment ROI for merchants

  • Digital payment trends Europe and US

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info@nextyn.com
Singapore
68 Circular Road, #02-01
049422, Singapore
Jakarta

Revenue Tower, Scbd, Jakarta 12190, Indonesia
Mumbai
4th Floor, Pinnacle Business Park, Andheri East, Mumbai, 400093
Bangalore

Cinnabar Hills, Embassy Golf Links Business Park, Bengaluru, Karnataka 560071
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info@nextyn.com
Singapore
68 Circular Road, #02-01
049422, Singapore
Jakarta

Revenue Tower, Scbd, Jakarta 12190, Indonesia
Mumbai
4th Floor, Pinnacle Business Park, Andheri East, Mumbai, 400093
Bangalore

Cinnabar Hills, Embassy Golf Links Business Park, Bengaluru, Karnataka 560071
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