The U.S. direct-to-consumer (DTC) and online marketplace sectors are increasingly turning to AI-driven fraud prevention tools to protect consumers and brands. By 2025, over 50% of major DTC platforms and marketplaces are expected to deploy behavioral biometrics, deepfake blocking, and instant identity resolution to combat fraud and improve user experience. By 2030, 80%+ of DTC merchants and marketplaces will have integrated advanced AI fraud detection systems, creating a $2.7 billion market opportunity in fraud prevention services.

‍

Behavioral biometrics, which analyzes user behavior (e.g., typing patterns, mouse movements), is reducing fraud detection times by 40–50%, while deepfake blocking solutions are preventing $1.2 billion in identity theft annually. Real-time identity resolution solutions, powered by AI and blockchain, are improving approval rates for transactions by 15–20% while maintaining security and privacy. These innovations help platforms reduce chargebacks by 30–35% and improve overall fraud detection accuracy to 98%+. The adoption of these technologies is driven by increasing concerns over account takeover, payment fraud, and the rise of synthetic identities in digital commerce.

‍

AI-driven fraud prevention is no longer a luxury it is a necessity for digital-first businesses that need to secure transactions, reduce fraud losses, and enhance customer trust in the U.S. DTC and marketplace sectors.
‍

5 Key Quantitative Takeaways (2025–2030, USA):

• AI fraud prevention adoption: 50% → 80% of DTC & marketplace platforms
• Fraud detection time reduction: 40–50% with behavioral biometrics
• Chargeback reduction: 30–35%
• Transaction approval rate improvement: 15–20% with AI identity resolution
• Fraud detection accuracy: 98%+
• ‍

Download the full report to explore fraud prevention strategies, AI integration frameworks, and market adoption trends for DTC and marketplaces in the U.S

‍

• Request a Customized Transcript: Submit your own questions or specify changes. We’ll conduct a new call with the industry expert, covering both the original and your additional questions. You’ll receive an updated report for a small fee over the standard price.
• Request a Direct Call with the Expert: If you prefer a live conversation, we can facilitate a call between you and the expert. After the call, you’ll get the full recording, a verbatim transcript, and continued platform access to query the content and more.

‍