Global Coatings Market Dynamics: Strategic Shifts Toward Sustainability, Regulatory Adaptation, and Distribution Consolidation

The global coatings market is currently experiencing a slump in the US and Europe, largely driven by a declining housing market. While architectural coatings represent nearly half of the market, industrial and specialty segments show faster growth potential, especially in Asia-Pacific regions like China and India due to infrastructure development. Sustainability is a primary driver, with trends shifting toward water-based, low-VOC, and plant-based products. Regulatory pressures are forcing companies to reduce antimicrobial preservatives and fluorosurfactants, which surprisingly may lower raw material costs despite demanding equipment.